Course «Design your texts with SEO»
Tatiana Schirinzi, alias La scribacchina, is an absolute authority on the subject of SEO (lascribacchina.it).
Over the course of four online sessions, she explained how to…
- optimise content so it is found on search engines by the people who need it
- formulate an SEO micro-strategy
- study keywords
- work on individual articles
How did it go?
I liked this course because:
Tiziana Schirinzi is extremely competent and clearly explains even the most abstract of concepts.
I finally understood how an SEO strategy works, which is actually an in-depth study of the keywords searched for on Google for a particular product or services in a specific language.
Now I know there is no point in trying to «translate a text taking into account that it has been written for SEO» (as expressly requested by certain clients). As the SEO strategy has been developed in a different language, it is essential to identify the keywords that work in the new language/target country and then ask the translator to integrate these specific words into the text.